• PURELY NATURAL

    We make beautiful plastic-free shoes using natural materials.

  • SOFT TREAD

    All our trainers feature a wave-inspired sole for a soft landing with every step.

  • ZERO PLASTIC

    Designed to last for years and safely return to the soil, our shoes leave no trace in landfills

Prince William wears PURIFIED TO EARTHSHOT PRIZE

It’s not everyday His Royal Highness Prince William wears your shoes. You can only imagine my surprise when I flicked on the Earthshot Prize to see the future King sporting a pair of the PURIFIED HEVEAs. 

It’s amazing to be represented at the Earthshot Prize among so many world-changing companies who share our vision for a sustainable future. How could I forget our remarkable material partners, NFW, to whom I am so grateful for their work over the last four years of my design journey.

- Will Verona

The PURIFIED way

We work with the best farmers and artisans. Together, we find new and exciting ways to make shoes using innovative materials like BANANATEX®, a natural fibre from ABACA, a banana plant native to the Philippine jungle. Our shoes are designed to align with the earth's natural rhythm, meaning they can safely "return to the earth" after their final wear.

Return to Earth. By PURIFIED.

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