• PURELY NATURAL

    We make beautiful plastic-free shoes using natural materials.

  • SOFT TREAD

    All our trainers feature a wave-inspired sole for a soft landing with every step.

  • ZERO PLASTIC

    Designed to last for years and safely return to the soil, our shoes leave no trace in landfills

A premium plastic-free footwear brand

We're a London-based, slow-fashion shoe brand. We make 100% plastic-free footwear from natural materials. 

We want to bring back the connection between nature and people, taking inspiration from the past when nature and humans were more connected. 

Ethical production is at the heart of all our creations. We combine the raw beauty of nature with urban life. Our products are designed for people who appreciate the combination of tradition and innovation.

Every year, 25 billion pairs of shoes are produced. Almost all are unrecyclable and will end up in landfills. PURIFIED stands as a beacon of change. Join us in creating a cleaner future with eco-friendly trainers that don't cost the earth.

The PURIFIED way

We work with the best farmers and artisans. Together, we find new and exciting ways to make shoes using innovative materials like BANANATEX®, a natural fibre from ABACA, a banana plant native to the Philippine jungle. Our shoes are designed to align with the earth's natural rhythm, meaning they can safely "return to the earth" after their final wear.

Return to Earth. By PURIFIED.

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