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Hevea White / Gum

Hevea White / Gum

£150.00
£150.00
Sale Sold out
Tax included.

PURIFIED’s all-natural shoe made with NFW's leather alternative, MIRUM™ and PLIANT™ sole. Strong, comfortable and toxin-free, the HEVEA enhances both your style and the quality of the soil.

Size (EU)
Size (EU)
In stock
Free returns for 30 days
Next day delivery available

PRODUCT DETAILS

 

Nature isn’t just crucial to our shoes’ materials, it’s a crucial inspiration for our shoes’ technical design. We have learned lessons from natural evolution and implemented them into the final product to improve functional performance.

The HEVEA upper is composed of a strong, animal free alternative to leather made of flexible, latex-based Mirum. The sole’s tread design is influenced by patterns found in coral which maximises surface area and reduces weight. The gaps also create air pockets underneath the zero plastic PLIANT sole which improves grip.

The inside of the shoe includes a FlotActiv Wave motion comfort system which has been designed to imitate wave motion, meaning a greater energy return with every step.

Constructed using pre-industrial methods without heavy machinery the fully circular MIRUM shoes are not just designed for style and comfort, they are designed to return to earth, providing micronutrients that enable future plant growth.

MENS SIZE GUIDE

Fits true to size

MENS SIZE GUIDE

WOMENS SIZE GUIDE

Fits true to size

WOMENS SIZE GUIDE

SHIPPING & RETURNS

UK SHIPPING:

  • FREE UK standard delivery on all orders
  • FREE UK returns on all orders

INTERNATIONAL SHIPPING:

We ship internationally to the US & Europe.

Shipping Rates:

- Eu - £9.99

- US - £19.99

For more information please see here for our shipping page.

SUSTAINABILITY CREDENTIALS

Rather than focus on the speed at which the shoes break down, PURIFIED looks further and explores their impact on soil health.

Shoes were tested under ISO 20020:2015 to measure their level of toxicity. Shoes were exposed to soil conditions for 90 days, the soil was then inspected for toxic chemicals and found to have exceptionally low levels.

Tomato and Barley Plants were then introduced to this soil to assess how they grew (OECD 208 - plant response). When planted in this soil, it was discovered that under certain conditions the plants grew better than compared to regular compost.

PURIFIED will publish these results upon completion of the tests. A comparison test; looking into how an industry standard trainer might perform, is currently underway.

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ALL OCCASION

Stylish, durable and with water resistant properties, it is an all-occasion canvas shoe perfect for the London summer.

COMFORT IN ANY CLIMATE

A soft tread latex sole provides step-in comfort. A series of grooves within the sole base adapt to the natural movement of your foot.

  • PURELY NATURAL

    Using the finest organic materials to create exquisite craft shoes

  • SOFT TREAD

    A wave-inspired sole system produces a soft landing with every step

  • ZERO PLASTIC

    Safe to return to the soil, lasting for years of wear, not lifetimes in landfill

MIRUM LEATHER

The only high-performance, plastic-free alternative to leather, MIRUM® is premium material made from responsibly sourced natural rubber, plant-based oil, natural pigments, and minerals.

PLIANT SOLE

Most materials marketed as rubber are in fact synthetic (made from fossil fuels), and even natural rubber is typically cured with petrochemicals. PLIANT™ outsoles are the world’s first scalable, naturally cured USDA-certified 100% biobased outsoles, made with natural rubber from responsibly managed trees.

THE HEVEA JOURNEY

PURIFIED creates naturally circular products by embracing Zero-Plastic design. Comprised of only organic components, PURIFIED shoes can safely be retired at end of life to promote the next phase of plant growth.

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