MODERN DAY INDUSTRY IS POISON

Many footwear companies today prioritise convenience using cheap plastic materials and toxic adhesives. But these toxins leak from landfills into nature, damaging ecosystems, disrupting food security, and threatening human health, ultimately jeopardising our future.

Brand Beginnings

PURIFIED was founded by shoe designer Will Verona, driven by his passion for trainers and mission to tackle the environmental crisis.

On a factory trip to Sri Lanka, Will stumbled across 'Trash Mountain' , a 50 metre high mountain of plastic waste, that collapsed with tragic consequences.

This collapse fuelled his determination to make a difference. Will knew that something had to change.

Return to Earth

"Return to Earth" refers to our commitment to crafting shoes that are both environmentally friendly and stylish.

We're all about using natural materials and unique processes to produce super comfortable shoes that are easy on the environment. When you're done with our shoes, they are designed to "return to earth," which contributes to the growth of new plants.

Return to Earth. By PURIFIED

THE MARKET

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