PURIFIED was recently featured in a Netflix documentary, The Plastic Detox, exploring the Human impact of plastic and the urgent need for alternative solutions.
The feature marks an important moment not just for PURIFIED, but for the wider shift towards plastic-free footwear and circular design.
Since the documentary aired, we’ve seen a significant increase in demand, with more people discovering sustainable footwear alternatives built for everyday use.
The Rise of Plastic-Free Footwear
The conversation around plastic-free footwear is beginning to move beyond early adopters and into the mainstream.
From recognition within the Prince William Earthshot ecosystem, to innovation awards from Vogue, and now broader exposure through Netflix, sustainable footwear is gaining real momentum.
What was once considered niche is quickly becoming part of a wider conversation around how products are designed, used, and ultimately disposed of.
Why PURIFIED Was Created
“I started PURIFIED after seeing first-hand the impact of synthetic footwear production — and where those products ultimately end up.
It was clear there had to be a better way to design from the ground up.
Seeing this conversation now reach a wider audience is incredibly encouraging.”
— Will Verona, Founder
What Makes PURIFIED Different
PURIFIED trainers are designed using natural, plastic-free materials and non-toxic construction methods.
Unlike traditional footwear, which relies heavily on synthetic materials, PURIFIED products are built to perform as everyday shoes, combining comfort, durability and versatility, while also addressing what happens at the end of their life.
Each pair is designed to safely return to earth, breaking down into natural components rather than contributing to long-term plastic waste.
A New Standard for Sustainable Footwear
The next phase of sustainable footwear is not about compromise.
It’s about creating products that people choose for how they perform — with circular design and material responsibility built in as standard.
The response following the Netflix documentary suggests that this shift is already underway.
Explore PURIFIED Footwear
If you discovered PURIFIED through the documentary, welcome.
Explore our range of plastic-free, biodegradable trainers designed for everyday wear.
